Articles Tagged: streaming strategy

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Emmys 2025: Winners, Breakouts and Red‑Carpet Politics — What They Signal for Streamers and TV’s 2025–26 Season

At the 77th Primetime Emmys, the story extended well beyond the trophies. HBO Max’s The Pitt edged out Severance for best drama while adding acting wins for Noah Wyle and Katherine LaNasa. Apple TV+’s The Studio turned a first‑season romp into a record‑setting 13 comedy wins across the full awards cycle, with Seth Rogen personally taking home four. Netflix’s Adolescence completed a limited‑series sweep powered by Stephen Graham, 15‑year‑old Owen Cooper’s history‑making supporting win, Erin Doherty’s supporting turn and Philip Barantini’s directing, amplifying the show’s single‑take formal signature. On the broadcast side, host Nate Bargatze’s charity “money clock” re‑tuned the show’s pacing, while a string of political moments — from Hannah Einbinder’s “F— ICE” and “Free Palestine” remarks to boos over the Corporation for Public Broadcasting’s funding shutdown — made brand calculus part of the night’s narrative. Together, the wins, milestones and on‑air flashpoints offer a commissioning roadmap for streamers and networks: what to greenlight, who to cast and how to produce and police live telecasts in 2025–26.

Emmys 2025The StudioThe Pitt+25 more

Tomb Raider 2.0: Why Sophie Turner and Phoebe Waller‑Bridge’s TV Lara Croft Could Change the Game for Prime Video and Players Alike

Amazon’s Lara Croft finally has a face and a voice. Sophie Turner will take on the role for Prime Video’s Tomb Raider series, with Phoebe Waller‑Bridge creating and writing the show and assembling a high‑calibre team behind the camera. It’s a pairing that reframes a legacy gaming icon for prestige television: an actor with global fandom and action credibility, paired with a creator renowned for character‑first storytelling, sly wit and sharp structural instincts. Beyond the headlines, this is a strategic swing from Prime Video. As streamers navigate rising prices, subscriber churn and the cost of attention, globally recognizable IP that travels across regions and age groups becomes a high‑leverage bet. Tomb Raider—one of gaming’s most enduring brands—offers a spine of adventure, puzzles and mystery that television can serialize, deepen and modernize. If Turner and Waller‑Bridge translate Lara’s explorer’s loop into weekly cliffhangers and puzzle‑forward set pieces, Prime doesn’t just get a show—it gets a tentpole.

Tomb RaiderLara CroftSophie Turner+7 more