AI Wars in the Cloud: How Microsoft, Amazon and Google Are Repricing the Market’s Next Profit Cycle
Big Tech’s AI-and-cloud arms race is setting the tone for equity leadership as late summer trading unfolds. Microsoft, Amazon and Alphabet anchor enterprise AI budgets and control hyperscale infrastructure that Europe increasingly relies on—elevating both return potential and regulatory scrutiny. As of Monday’s session, the market tone is constructive: the S&P 500 (SPY) trades near 644.32 and the Nasdaq-100 (QQQ) around 572.23, with gold (GLD) near 310.53 and long-duration Treasuries (TLT) around 87.00, per Yahoo Finance. The Treasury curve has re-steepened at the long end even as policy remains tight: 3-month ~4.27%, 2-year ~3.68%, 10-year ~4.26%, and 30-year ~4.88% (U.S. Treasury), implying a positive 10s–2s spread of roughly +58 bps. With the effective fed funds rate steady at 4.33% and unemployment at 4.2% (FRED), investors are rewarding earnings durability, operating leverage, and clear AI monetization paths.