Ally Invest Review: Bank-Broker Combo Done Right
Ally Invest quietly does what most brokers promise but few deliver: cheap trading, solid tools, and seamless banking integration, all without the gimmicks. If you already use Ally Bank — and millions do — adding Ally Invest feels less like opening a brokerage account and more like flipping a switch. The lineup spans three tiers. Self-Directed Trading for DIY investors who want $0 stock commissions and $0.50 options contracts. Robo Portfolios starting at $100 with an optional 0% advisory fee. And Personal Advice for those with $100,000+ who want a dedicated human advisor. Most brokers make you choose between cheap and comprehensive. Ally tries to give you both. The result is a platform that won't dazzle active traders but hits the sweet spot for cost-conscious investors who want their banking and brokerage under one roof. Here's what that actually looks like in practice.