What is a good ROE for a company?

There's no universal threshold, but the S&P 500 average ROE historically falls between 15-18%. A good ROE should be evaluated relative to the company's sector: technology companies routinely exceed 20%, while utilities and energy companies may consider 10-12% strong. More important than the absolute level is whether ROE is consistent, growing, and driven by margins rather than excessive leverage.

Why can a company have a very high ROE but still be risky?

High ROE can result from heavy financial leverage rather than genuine profitability. If a company funds most of its assets with debt, even modest profits produce high returns on a small equity base. This works well when earnings are stable, but leverage amplifies losses just as it amplifies gains. Use the DuPont decomposition to check whether the equity multiplier is the primary driver — if so, the high ROE masks elevated financial risk.

How does ROE differ from return on assets (ROA)?

ROE measures profitability relative to shareholders' equity only, while ROA measures profitability relative to total assets (equity plus debt-funded assets). The gap between the two reveals how much financial leverage a company uses. A company with 20% ROE and 8% ROA is using leverage to amplify returns. A company where ROE and ROA are close together is primarily equity-funded with minimal leverage distortion.

What is the DuPont decomposition of ROE?

The DuPont framework breaks ROE into three components: net profit margin (profitability), asset turnover (efficiency), and equity multiplier (leverage). These three ratios multiplied together equal ROE. This decomposition reveals whether a company's returns come from genuine operational strength (high margins and turnover) or financial engineering (high leverage). DuPont Corporation developed the framework in the 1920s, and it remains one of the most practical tools in fundamental analysis.

Can ROE be negative, and what does that mean?

Yes. ROE turns negative when either net income is negative (the company is losing money) or shareholders' equity is negative (accumulated losses or buybacks exceed retained earnings). A negative ROE from losses signals the company isn't generating sufficient returns. Negative equity with positive income creates a mathematically positive ROE that's meaningless — always check the equity line before relying on the ROE figure.

Deep Dive: What Is Return on Equity (ROE) — ...

Return on equity is one of the most widely cited profitability metrics in investing — and for good reason. It answers a deceptively simple question: how effectively is a company turning shareholder capital into profit? A business that generates $20 million in net income on $100 million of shareholders' equity earns a 20% ROE, meaning every dollar of equity produces 20 cents of annual profit. That single number captures the intersection of pricing power, cost discipline, asset efficiency, and capital structure decisions.

But ROE's simplicity can be misleading. Apple currently reports a trailing annualized ROE above 160%, while Tesla barely manages 4%. Does that make Apple forty times more effective at deploying capital? Not necessarily. Apple's aggressive share buyback program has compressed its equity base to roughly $57 billion despite earning over $90 billion annually — mathematically inflating ROE to eye-popping levels. Meanwhile, Tesla sits on a massive equity cushion with relatively thin margins. Understanding what drives ROE, and when it's telling the truth versus flattering the picture, separates informed investors from those chasing misleading numbers.

This guide breaks down ROE from first principles: the formula, the DuPont decomposition that reveals its three hidden drivers, real cross-sector data from eight major companies, and practical frameworks for using ROE alongside its companion metric, return on assets (ROA). Whether you're screening stocks, comparing management teams, or evaluating whether a company's profitability is sustainable, ROE is a tool you'll reach for constantly — but only if you know how to read it properly.

The ROE Formula and What Each Component Means

At its most basic, return on equity is calculated as:

ROE = Net Income ÷ Shareholders' Equity

Net income is the bottom line — total revenue minus all expenses, taxes, and interest. Shareholders' equity is total assets minus total liabilities, representing the book value of what shareholders actually own. Some analysts use average equity (beginning plus ending equity divided by two) to smooth out the effect of mid-year capital changes, though most financial data providers report the simpler period-end version.

The metric is expressed as a percentage and typically calculated on a trailing twelve-month basis. A company with $5 billion in net income and $25 billion in shareholders' equity has a 20% ROE — generally considered strong for most industries. The S&P 500 average ROE historically hovers around 15-18%, giving investors a useful benchmark.

What makes ROE powerful is that it measures profitability from the shareholder's perspective specifically. Unlike return on assets, which evaluates how efficiently a company uses all its resources (including debt-funded assets), ROE focuses exclusively on the returns generated on equity capital. This distinction matters enormously: a company can boost ROE by taking on more debt, which magnifies returns when times are good but amplifies losses during downturns. That leverage effect is both ROE's greatest analytical insight and its most dangerous trap.

The DuPont Decomposition: Three Drivers Hidden Inside One Number

In the 1920s, DuPont Corporation developed a framework that splits ROE into three multiplicative components, each revealing a different dimension of business performance:

ROE = Net Profit Margin × Asset Turnover × Equity Multiplier

Or equivalently: (Net Income ÷ Revenue) × (Revenue ÷ Total Assets) × (Total Assets ÷ Shareholders' Equity)

The net profit margin measures pricing power and cost control — how many cents of profit the company keeps from each dollar of revenue. The asset turnover ratio measures capital efficiency — how many dollars of revenue each dollar of assets generates. The equity multiplier measures financial leverage — how much of the asset base is funded by debt versus equity.

This decomposition explains why companies with vastly different business models can produce similar ROEs. A luxury goods company might achieve 25% ROE through fat margins (25% net margin) with moderate turnover (1.0x) and low leverage (1.0x equity multiplier). A retailer like Walmart, with thin 2.2% net margins, compensates with high asset turnover (2.4x revenue-to-assets) and moderate leverage. Banks like JPMorgan Chase operate with enormous leverage — its equity multiplier exceeds 10x — which is why banking regulators obsess over capital ratios.

The practical insight: when you see a high ROE, immediately ask which lever is driving it. Margin-driven ROE tends to be sustainable and signals competitive advantage. Turnover-driven ROE reflects operational excellence. Leverage-driven ROE can evaporate overnight if credit conditions tighten or earnings decline. The DuPont framework transforms ROE from a single number into a diagnostic tool.

ROE Across Sectors: What Real Data Reveals

Theory becomes tangible when you examine actual ROE figures across major sectors. Using the most recent quarterly data (annualized) from eight bellwether companies, the variation is dramatic:

Annualized ROE by Company (Most Recent Quarter)

Apple's annualized ROE of approximately 191% immediately stands out — and illustrates a critical lesson. Apple's equity base has been compressed to around $57 billion through massive share buybacks, even though the company generates over $90 billion in annual net income. When the denominator shrinks faster than the numerator, ROE soars regardless of operational performance. This is the equity multiplier at work: Apple carries debt exceeding its equity (debt-to-equity ratio of 1.03), not because it needs financing but because management has deliberately returned capital to shareholders.

Nvidia's 107% annualized ROE tells a different story. With a debt-to-equity ratio of just 0.09 and a current ratio of 4.5, Nvidia's ROE is driven almost entirely by extraordinary profit margins on AI GPUs — net profit margins exceeding 55%. There's minimal leverage distortion here; this is genuine margin-driven profitability.

At the other end, Tesla's 4.1% annualized ROE reflects thin automotive margins (net income per share of just $0.26 on $7.71 revenue) combined with a large equity base. The market assigns Tesla a P/E ratio above 430x, pricing in future growth that current ROE doesn't yet reflect. Meanwhile, ExxonMobil's 10% ROE shows the cyclicality of energy — commodity prices, not management decisions, drive quarterly swings.

The sector pattern is clear: technology companies dominate ROE rankings through high margins, while capital-intensive industries like energy, retail, and banking produce lower but often more stable returns.

Red Flags: When High ROE Is a Warning Sign

Not all high ROEs signal excellence. Several patterns should trigger deeper investigation rather than admiration:

Negative equity, positive ROE. If accumulated losses or aggressive buybacks push shareholders' equity negative, a positive net income produces a mathematically positive ROE on a negative base — a meaningless number. Several major companies, including McDonald's and Starbucks, have operated with negative book equity in recent years due to buyback programs, making their reported ROE figures unreliable.

Leverage-inflated ROE. A company earning a modest 5% return on assets can report a 25% ROE if it carries 5x leverage. JPMorgan's quarterly ROE of 3.6% looks modest, but annualized to roughly 14% it's respectable for banking — an industry where 10-15x leverage is structural and regulated. The danger arises in non-financial companies that load up on debt to juice returns: if earnings dip, the same leverage that magnified gains now magnifies losses, and ROE can collapse or turn negative.

One-time items distorting net income. Johnson & Johnson illustrates this clearly: its Q1 2025 ROE spiked to 14.1% before dropping to 6.3% by Q4, likely reflecting one-time gains or charges flowing through net income. Always check whether ROE is being driven by recurring operating performance or transitory items like asset sales, litigation settlements, or tax adjustments.

JNJ Quarterly ROE Trend (2025)

Declining ROE trend. A single ROE snapshot tells you where a company stands today; the trajectory tells you where it's heading. Walmart's ROE declined from 7.8% in Q2 2025 to 4.3% in Q4 2026, which might reflect seasonal patterns, margin compression from competitive pricing, or rising operational costs. Compare the trend against the company's own history and sector peers before drawing conclusions.

ROE vs ROA: Companion Metrics That Tell Different Stories

ROE and return on assets are siblings, not twins. ROA measures how efficiently a company uses its total asset base — both equity-funded and debt-funded — to generate profit:

ROA = Net Income ÷ Total Assets

The critical difference is leverage. A company with $100 million in assets, $60 million in debt, and $40 million in equity earning $8 million produces an ROA of 8% and an ROE of 20%. The 12-percentage-point gap is entirely explained by financial leverage. The wider the gap between ROE and ROA, the more a company relies on borrowed capital to amplify shareholder returns.

This relationship provides a quick diagnostic. When Nvidia shows an annualized ROE of 107% alongside an ROIC of roughly 89%, the gap is narrow — confirming that Nvidia's returns come from operational excellence, not financial engineering. Compare that to Apple, where annualized ROE exceeds 190% while ROIC is closer to 73%, revealing substantial leverage amplification from its buyback-funded capital structure.

For practical stock analysis, use both metrics together: ROA reveals the underlying business economics, while ROE shows what shareholders actually experience after the capital structure filter. Companies with high ROA and high ROE are genuinely excellent businesses. Companies with high ROE but low ROA are leveraged bets. Companies with low ROE regardless of ROA have fundamental profitability challenges that no amount of financial engineering can fix.

For a comprehensive treatment of ROA including sector benchmarks and calculation methods, see our companion guide on return on assets.

Conclusion

Return on equity earns its place as one of investing's essential metrics because it directly answers the question shareholders care most about: what return is this company generating on my capital? But as we've seen across eight major companies spanning technology, banking, healthcare, energy, and retail, the headline ROE number is only the starting point.

The DuPont framework transforms ROE from a black box into a transparent diagnostic. Knowing whether returns are driven by margins, asset efficiency, or leverage changes the investment thesis entirely. Nvidia's margin-powered 107% annualized ROE signals durable competitive advantage in AI computing. Apple's leverage-amplified 191% ROE reflects deliberate capital return strategy more than operational improvement. Tesla's 4% ROE at a 430x P/E multiple is a bet on future profitability that current operations don't yet justify.

As you incorporate ROE into your analysis, pair it with ROA to isolate the leverage effect, examine the trend over multiple quarters to distinguish sustainable performance from one-time spikes, and always benchmark against sector norms rather than absolute thresholds. A 12% ROE is exceptional in energy but ordinary in technology. The companies that consistently generate above-average ROE within their sector — through genuine operational excellence rather than financial engineering — are where long-term compounding happens.

Frequently Asked Questions

Sources & References

FMP Key Metrics - Apple Inc.

financialmodelingprep.com

FMP Key Metrics - NVIDIA Corporation

financialmodelingprep.com

FMP Key Metrics - Microsoft Corporation

financialmodelingprep.com

FMP Key Metrics - JPMorgan Chase

financialmodelingprep.com

FMP Key Metrics - Tesla Inc.

financialmodelingprep.com

FRED - Federal Funds Effective Rate

fred.stlouisfed.org

Deep Dive: What Is Return on Equity (ROE) — How to Calculate It, the DuPont Framework, and What It Reveals About Management Effectiveness

Key Takeaways

The ROE Formula and What Each Component Means

The DuPont Decomposition: Three Drivers Hidden Inside One Number

ROE Across Sectors: What Real Data Reveals

Annualized ROE by Company (Most Recent Quarter)

Red Flags: When High ROE Is a Warning Sign

JNJ Quarterly ROE Trend (2025)

ROE vs ROA: Companion Metrics That Tell Different Stories

Conclusion

Frequently Asked Questions

Sources & References

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